Disney's crackdown on password-sharing starts soon: What to know
Disneys crackdown on sharing passwords with people outside their household begins "in earnest" in September (Photo Illustration by Jaque Silva/SOPA Images/LightRocket via Getty Images)
Disney’s crackdown on password-sharing is already under way, but the company will ramp up the policy "in earnest" in September.
On an earnings call Wednesday, Disney CEO Bob Iger said there’s been "no backlash at all" since the company announced it would no longer let users share passwords with people outside their households.
"We started our password-sharing initiative in June. That kicks in, in earnest in September," Iger said. "We’ve had no backlash at all to the notifications that have gone out and to the work that we’ve already been doing."
In February, Disney announced plans to roll out paid sharing, which allows people from different households to share an account for an added fee, The Verge reports. Disney offered paid sharing in a "few countries" in June, but it’s still not clear when that service will be available in the U.S.
Netflix charges an extra $7.99 per month to add a person outside your household to your account.
READ MORE: Netflix eliminating cheapest ad-free plan for US customers
Roughly 228.6 million people subscribed to Disney streaming platforms as of the end of March. That figure included 153.6 million for Disney+ and Disney+ Hotstar, 50.2 million for Hulu and 24.8 million for ESPN+.
Disney increasing prices for Disney+, Hulu and ESPN+
Disney also said on Tuesday that it plans to increase how much it charges for subscriptions to its three streaming platforms, Disney+, Hulu, and ESPN+.
RELATED: Disney increasing prices for Disney+, Hulu and ESPN+ this fall
In addition, one of its bundles for Disney+ and Hulu and its Hulu + Live TV offerings will cost more, according to the company.
Beginning on Oct. 17, the monthly U.S. price for the ad-supported Disney+ subscription will become $9.99 and the ad-free plan will hit $15.99, Disney said.
Those both represent $2 increases.
For Hulu, the ad-supported plan will also receive a $2 hike, rising to $9.99 per month. Hulu (No Ads) will increase from its current $17.99 per month to $18.99.
Meanwhile, Disney said it will start asking $82.99 per month for Hulu + Live TV with ads and $95.99 for the ad-free version.
The company is increasing ESPN+’s monthly subscription to $11.99 – up from $10.99.
Disney’s Duo Basic Bundle – which gives subscribers the ad-supported versions of Disney+ and Hulu together – will require $10.99 each month. While that is receiving a $1 hike, the premium ad-free version will keep its $19.99 per month price, the company said.
FOX’s Kelly Hayes and FOX Business contributed to this report.