Ford offers employee pricing on new cars and trucks: 'From America, For America'
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DETROIT (FOX 2) - On the heels of President Donald Trump's tariffs levied against countries across the world, Ford has announced it will open up employee pricing to everyone under a new initiative called "From America, For America."
Ford unveiled the pricing promotion, starting on Thursday, April 3 and ending on June 2.
This means customers will pay the same amount as Ford's workers, which is below the dealer invoice price, a spokesperson for the automobile manufacturer told Fox News Digital in an email.
In a video unveiling the plan, Ford says it employs the most automakers in the U.S. and makes the most American-made vehicles in the country.
"We have the retail inventory to do this and a lot of choice for customers that need a vehicle," Ford Motor Company said in a statement.
The promotion is launching the same day that President Trump's tariffs go into place – which include a 25% on foreign-made vehicles.
What we know:
During this period, shoppers will be able to save on 2024 and 2025 hybrid, plug-in hybrid, diesel and gas-powered Ford and Lincoln vehicles.
Not included are the 2025 Lincoln Expedition and Navigator SUVs. Ford Raptor series and Super Duty trucks are also not part of the promotion.
Vehicles on the lot of a Ford auto dealership in Montebello, Calif., April 1, 2025. (Frederic J. Brown/AFP via Getty Images / Getty Images)
Electric vehicle shoppers through Ford's Power Promise will also receive a complimentary home charger and standard installation through June 30, according to the announcement.
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Ford cited "uncertain times" and the "complexities of a changing economy" as reasons for the campaign's launch.
"For 121 years, we've put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs," Ford said in a statement. "Today, we’re proud to announce a new U.S. initiative that's more than just a promotion. It's a handshake deal with every American."
The Source: FOX 2 used information from FOX Business and a press release from Ford for details in this story.