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Ford unveils new F-150 at special event prior to 2023 Detroit Auto Show
The newest F-150 model was rolled out Tuesday night in downtown Detroit.
FOX 2 (WJBK) - On Tuesday we got our first look at the 2024 Ford F-150 and the hybrid version of the vehicle, as well as the off-road version The Ford Tremor.
There was a party-like atmosphere with multiple artists taking the stage as the sun started to set at Hart Plaza downtown. Roughly 6,500 Ford employees retirees and enthusiasts were invited to F-150 fest celebrating the best-selling trucks of all time.
The new F-150 will have some autonomous features like "Blue Cruise," which allows for hands-free driving on freeways.
The new truck will also have a newly designed rear hatch called the Pro Gate. Instead of dropping like a traditional pick-up, will swing open to the side. Designed to give the owner more flexibility and access to the pick-up storage space.
Not to mention a Pro Power Generator coming standard with the hybrid version of the F-150.
"Our competition can talk about going off the grid, we can take the grid with us," said John Emmert, Ford engineer.
Ford closed the show with the unveiling of the Tremor and the re-imagined Ford Raptor.