Kar's Nuts unveils new look to honor its Detroit roots
SOUTHFIELD, Mich. (WJBK) - The bags are at grocery stores and gas stations all over the country. Kar's Nuts has been a staple for decades, but many don't realize its story is rooted right here in Detroit.
Sue Kar started the company back in the '30s during The Depression. Looking for a little extra cash, she roasted shell peanuts in her kitchen and sold them outside old Tiger Stadium. Fast forward 80 years, the company has expanded to have a #1 selling trail mix, its Sweet 'N Salty Mix.
Now, it's unveiling a new look to honor its Detroit story.
The packaging now has an old-timey baseball look, and has the phrase "Detroit Born." The Sweet 'n Salty Mix will also be branded as "The American Trail Mix."
In other efforts to honor its Detroit roots, Kar committed to save the iconic flag pole at Michigan Ave and Trumble, which is now home to the PAL athletic field. The Kar's flag will fly overhead the venue dedicated to youth sports in the city.
The new bags should be out by the summer, but Kar's stopped by the FOX 2 studio to give us a look. You can hear from CEO Nick Nicolay in the video player above.